If the filename is something like “IMG_128,” it doesn’t help the bot identify the graphic’s content. Image file names are other forms of metadata that search bots use when determining the subject matter of an image. Therefore, you might consider including keywords in alt text to enhance your image SEO, as long as the keywords match the content of the image. Furthermore, it helps visually-impaired users with screen readers understand visual content.Īlt text is metadata that search engines can use to determine the type of content in the image and on the page. It shows up when the graphic can’t display on a site. Add Alt TextĪlt text, or alternate text, is a short description of an image’s content. Therefore, they can drive another type of traffic to your site. High-quality images are also more likely to draw attention in image search results. Pictures with lots of detail or visual appeal might need higher-quality files than other visuals on your site. You might consider how important your pictures are and how they’ll be displayed.įor example, a simple logo on a mobile app doesn’t need as high of a resolution as a map or other important graphics displayed on a 4K computer monitor. While optimizing images for size and speed is essential, image quality is also vital. Alternatively, TinyPNG is a web-based solution that can compress WebP, JPEG, and PNG graphics.You can use a free image compression plugin like ShortPixel.How To Compress and Resize Images Before Uploading To Your Site Therefore, we recommend compressing and resizing images before uploading them to your site. Using overly large images increases load times and takes up more server space than necessary. And for simple images like logos, SVG images have better quality with smaller file sizes.įor most websites, images don’t need to be displayed at their full size. In contrast, PNG files provide higher image quality but larger file sizes, and are best suited for photography and other highly-visual websites.įurthermore, WebP images offer lossless compression and small image sizes that are optimized for the web. JPEG files tend to be smaller but lower quality, making them ideal for general use. Depending on your site’s needs, JPEG, PNG, WebP, and SVG images offer different advantages. One of the least technical ways to significantly impact image SEO is choosing the right size and format for images. Knowing and implementing some best practices for image SEO can help you easily improve your site’s rankings and drive traffic. You can join them with some simple steps. In short, high-performing websites have taken the time to optimize images for a better user experience and rankings in search engines. Therefore, improving how fast your images load can boost your LCP score. LCP measures the time it takes to load the largest element on the page. Google uses this to measure how user-friendly your website is. In fact, Largest Contentful Paint (LCP) is one of three primary factors measured to give your site’s Core Web Vitals score. Therefore, optimizing (compressing) images can improve load times and your site’s overall performance. Indirectly, images and videos typically take the longest to load on a web page. Using photos effectively can also improve user experience, leading to lower bounce rates, longer time on page, and more engagement. In turn, this can drive more traffic to your site. Images play a significant part in your site’s overall SEO rankings, directly and indirectly.įor instance, high-quality and optimized graphics are more likely to appear in image searches. This process involves adding contextual information to your graphics so that people and bots can understand them. The phrase ‘image SEO’ refers to optimizing images on a website to make them understandable to both human visitors and search engine crawlers. What is Image SEO (And Why Is It Important)? Plus, we’ll explore 12 tips you can use to turn images into powerful tools for your website. On the other hand, properly-labeled, fast loading, and relevant graphics can drive traffic to your site and boost your search rankings.Īhead, we’ll dive deeper into the concept of image optimization and explain why it’s worth doing. Images that are irrelevant, take a long time to load, or are difficult for search engines to identify won’t help your SEO. They consider more than just keywords, including images and site performance. But as search engines become more complex, so do the algorithms that rank websites. You probably think of keywords when someone brings up Search Engine Optimization (SEO).
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